Bianca Ross' charming Herbert Peabody series (typesetting and layout by WorkingType Design) continues with Herbert Peabody and the Incredible Beehive. Authors would do very well to study Bianca's promotional activities as outlined on her Herbert Peabody-themed Facebook feed. Lots of media activity, plentiful, on-point posts, a feeling of positive, targeted activity. And it helps somewhat that the book itself is excellent with very good quality illustrations. Herbert's official website is worth investigating as well. And buy the book!