Most independent authors dread writing blurbs, and devote as little time to it as possible. Yet they are a critical tool for attracting potential readers. Seasoned author and promotional expert Joanna Penn enumerates several solid points to consider when engaged in the dreaded work of blurb construction. While many of the points (introduce key characters, describe the setting, a hint of mystery, etc.) might seem obvious, many authors opt instead for a leaden synopsis that gives away every important plot point.