Go Go Logos June 12, 2019 Luke Harris Logos continue to evolve apace in the mainly digital design world. Some attractive trends, some pretty ugly, as showcased here. Modern culture continues to shift the ways we interpret symbols and how we visually prioritize in context, setting topsy-turvy the relationship between identity and application. Greater credence has been given the attending visual vocabulary as texture, pattern, typography, photography and illustrative elements have shifted seats in the visual brand hierarchy. It’s becoming more common to see a brand driven by the supporting visual aesthetics, occasionally leaving the logo to call shotgun if it’s invited along for the ride at all.