Uber, everyone’s favourite “move fast and break things” startup/world consuming corporate giant, has just installed a new look. How much of it is effective and how much is marketing doublespeak and gobbledygook, I will leave to you to decide. But rest assured that the designers have been paid handsomely for their work. Uber Move is quite a pretty typeface family, though.
New Zealand type designer Kris Sowersby (National, Tiempos, Caliber) has some interesting things to say about type design and originality in this talk, given at TypeCon in 2018. He vigorously rejects any suggestion that type design is played out, and that new versions of old standards are a bad thing.