Vale Letraset

Although I came to graphic design in the digital era, I still got to see a few unused packets of Letraset rub-on letters gathering dust in drawers. At one point, Letraset was a major force in the graphic design world, but when the computerised tipping point arrived, their management made a few bad choices and now they are a small company of mainly historical interest. There are no doubt plenty of contemporary software and hardware companies who are currrently making the wrong moves. The pace of technological and social change is ferocious and the landscape of tomorrow remains completely opaque. Television, radio, newspapers, magazines and the book industry are all being chewed and remade up by the Internet, and even the Internet itself is under internal attack via the app revolution initiated by Steve Jobs. All individuals can do is try and stay on the wave.