For those bypassing traditional publishers and going online with their ebook offerings, Mark Coker, the CEO of Smashwords has produced a handy promotional guide. Part of his collection of tips relates to promotion within Smashwords, and the other portion to online promotion in general. When you look at the vast volume of ebooks being uploaded every day, acquiring a bit of promotional nous is not optional, but absolutely essential. The Internet booksellers do not promote accidental discovery in the same way that physical bookstores did (and still do, at least in some places). And did we mention that the guide is free?