Universal Typeface Imminent

The pen manufacturer BIC has constructed a website that invites people to submit samples of their own handwriting. An algorithm adds then adds their sample to a massive collective dataset and identifies the 'average' of all those handwritten marks for each letter of the alphabet. Users of the site can drill down to datasets organised by gender, or country or handedness, or profession. The 'average' typeface, as might be expected, is fairly anodyne. It is a clever marketing exercise, but whether it has anything signicant to say about the way we write around the world is rather less certain. The eventual uber-average typeface will no doubt eventually find its way into designer toolkits.