Book Launches Can Be Effective

Rosie Abbot, author of Scent of Belonging reports that the recent launch of her book went extremely well.

'The Scent of Belonging' launch at Collins in Bairnsdale last night was a huge success. An audience of about 50 on a cold week night in the country is a great attendance. I spoke for about 30 minutes, followed by terrific book sales and signings that pleased Di Johnston, Manager of Collins Booksellers. Feedback has been rolling in. An extract from the latest email:

"Your sermon to the multitudes last night was inspiring. For someone “out of their comfort zone” you did a helluva job! You were interesting, warm, and your straightforward style and honesty did you proud. I think the sustained applause at the end of your talk was the proof of the pud. Congratulations!"

An earlier launch, held in my home town of Paynesville in July, attracted similar numbers and I am now receiving very positive feedback from readers. 

The book is currently being reviewed by CAE Melbourne Book Groups for consideration in their catalogue; I have some book club 'meet the author, discuss the book' events lined up in November, and am currently arranging another launch at Collins Booksellers in Traralgon, Central Gippsland.

Collins Booksellers in Bairnsdale have devoted a full window display to the promotion of 'The Scent of Belonging' which will be pride of place for two weeks (photos attached). Let's hope sales skyrocket!

 If an author knows their market, has good local support and gets the word out, a launch can be a real financial and emotional boost.