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WorkingType Books

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WorkingType Books

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    • Alan Duffin
    • Peter Cook
    • Sarah Martin
    • Ian Roberts
  • Recent Work
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Tips for authors, promotional ideas, design resources and more.

Information and tips, focusing on publishing, publicity, promotional ideas, author profiles, design resources and more.

Special Finishes from Print Strategy Management

May 30, 2026 Luke Harris

Book printers Print Strategy Management have passed on a list of their finishing and embellishment options:

“Covers and business cards can have a Velvet laminate which has a velvety smooth feel

Covers and cards can have

  • Raised UV / raised varnish — gives a 3D feel you can physically touch

  • Digital foil — metallic gold, silver or coloured foil without traditional foil stamping

Here is a definition: Scodix is a raised gloss embellishment that lays on top of a laminated board stock. This literally heightens the appearance of bold graphics or creates amazing textures when applied in a pattern. 

Also labels which are printed onto a BOPP stock which is water resistant and far more durable than paper labels

You can get clear and white BOPP stock

General binding be it coil or wiro binding for manuals”

In Printers Tags embellishments, print embellishments, printers, independent authors
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Necessary Evils, aka AI Narration

May 30, 2026 Luke Harris

I’d rather listen to an actual human any day, and to the best of my knowledge I have never purchased an AI narrated audiobook, but I do realise that a fully produced audiobook with quality narration is beyond the reach of the vast majority of independent authors. With that throat-clearing out of the way, here’s a head-to-head comparison of the two most prominent AI voice actor solutions, which as they often say, are only going to get better and more convincing. A cynical person might suggest it is only a matter of time before Audible lists an ostensibly human narrator whose true home is a server at Eleven Labs. In fact, they probably have already. Similar things have happened on Spotify, so why not in the audiobook space?

In audio books Tags audiobooks, AI audiobook narration, eleven labs, independent authors
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Recent Design Work

March 19, 2026 Luke Harris

A few new covers, spanning a range of genres, colour schemes and type selections…

In Book cover design, Design Tags book covers, cover designs, typography, independent authors
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Dinosaurs Still Walk the Earth: Not all Books are Sold Online

March 9, 2026 Luke Harris

Bookstores still exist and some are thriving, but for an independent author, approaching dozens of stores individually gets old pretty fast. Perhaps distributors might offer a way of making your book available for ordering from many bookstores? Beware the steep fees (70% or the retail price), but worth considering…

  • Alliance Distribution Services

  • Peribo

  • Simon and Schuster

  • John Reed Books via membership with the Australian Society of Authors

  • Woodslane

  • Libraries are also worth considering. Companies servicing the thousands of Australian public libraries include:

    Australian Library Services (ALS) 

    ALS partners with Australian Public libraries in book acquisition and collection development. The staff at ALS work to bring Australian-based and international publications into both schools in public libraries throughout Australia.  

    James Bennett Pty Ltd 

    Like ALS, James Bennett is library supplier that works to make print and digital publications available throughout both Australia and New Zealand. They are known for their print and digital acquisitions as well as their collection services. 

    Peter Pal Library Supplier 

    Peter Pal partners with libraries to assist them with meeting the needs of their customers. They provide help for selections, acquiring, cataloguing, processing, and distribution for a wide range of collections. 

    Westbooks 

    Westbooks is a Western Australian-based library supplier that provides quality library resources and services. 

    Smaller Suppliers (for schools) 

    • St Georges Bookseller 

      1. Network Educational Australia 

      2. Endeavour Education 

      3. Boomerang Books 

In Independent Authors Tags book distribution, book distributors, book sotre, bookstores, independent authors, Promotional Resources
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Awards for Luke Simons' Books

February 25, 2026 Luke Harris

Swimming in Words was recently announced as one of five finalists in the 8TH Eyelands Book Awards; it has been shortlisted in the LGBTQIA+ category.

The Eyelands Book Awards is an international book contest jointly established 9 years ago by Eyelands literary magazine and Greek publishing house, Strange Days Books. This year, submissions were received from 33 countries. The Grand Prize winner in each of 8 categories wins 5-days accommodation in Athens, and/or translation into Greek for their title. 

Also, Good Reading Magazine have included a review for The Art in My Palm in their December issue.The Art in My Palm was a Quarter-finalist recognition in the Publishers Weekly BookLife Prize—both the Aust Soc of Authors and Books+Publishing mentioned the news.

In publishing, typography, Promotional Tags Luke Simon, The Art in My Palm, authors, independent authors
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The Society of Other History Lovers

December 15, 2025 Luke Harris

Many independent authors write histories both local and of broader scope, or use historical research to inform their fiction. Historical societies can be a good way to network with other researchers and writers and access useful resources.

The Royal Historical Society of Victoria has an excellent online bookshop filled with interesting titles on Australian and Victorian themed history, both from independent authors and established publishers.

The RHSV assists researchers, advocates on issues related to Victoria’s historical heritage and supports affiliated local history groups. It produces regular newsletters packed with information. Members receive access to RHSV resources, archives and special events. Membership fees are as follows:

  • $90 for Individual Memberships

  • $40 for Student Memberships (student ID required)

  • $100 for Family memberships

  • $210 for Library/School Memberships

In Book Communities, Resources Tags history, historians, local history, independent authors, research, research resources
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Morton Smuggler update

November 9, 2025 Luke Harris

Davin Ardlie’s excellent The Morton Smuggler is getting some positive author feedback:

“A heartfelt, thoroughly entertaining read. Spans many parts of the world, with the author's experience and/or research in the various locations shining through. Highly recommended - commendations to the author.”


“What a thrilling tale of adventure, intrigue, love and loss. I was captivated from the opening chapter and couldn’t put it down. The ending had me in floods of tears, what a remarkable story.”


“The Morton Smuggler is one of the best books I’ve read - and I’ve read a lot, both for pleasure and in my work as a copy editor. The storyline takes the reader on a roller-coaster of experiences and emotions in various countries, always underpinned by the mystery of the Morton Smuggler. The resolution of the mystery is both satisfying and heartwarming.”


“Rupert took me on a journey far beyond fishing—a multi-city voyage of self-discovery. In his search for values to live by, found within the Five F’s, I witnessed Rupert’s transformation from boyhood into manhood. This character is at the heart of a story set in beautifully crafted locations and filled with characters of depth, all woven together in a storyline as intriguing as it is entertaining. Experiencing Rupert’s path feels like reading a novel of great importance before the fanfare and plaudits. It’s as if I have been entrusted with the secrets to a fulfilling life, straight from Rupert himself. If there were more Ruperts in the world, it truly would be a better place. His story will stay with me forever. Bravo!”

Moreton Smuggler is available directly from the author’s site in print, ebook and audio format, and also at @farrells_bookshop and @antipodesbookshop


In Independent Authors Tags author events, author promotions, independent publishing, independent authors, Davin Ardlie
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Crackers: A Cracking Good True Story

September 18, 2025 Luke Harris

Some interesting news from Kirsten Drysdale, part of the team that put together Crackers, the fascinating true story of a small dog with a highly unusual talent: wrangling pretty much any species of African wild animal…

“I recently engaged Luke to design a book I wrote about Crackers, an adventurous little dog who was the hero of "Operation Noah" - an incredible wildlife rescue operation that took place in Zimbabwe in the 1950s/60s. I was a child in Zimbabwe at the time, but my father, Rupert Fothergill, was the country's head game ranger and led the operation, so I had access to the valuable historical material and memories which support this true story. Luke did a fantastic job helping us pull the book together and present it beautifully.

On a recent trip back to Zimbabwe I was able to distribute a number of hard copy books to friends, relatives and Safari Lodges. I have received an overwhelmingly positive response to the book, and have been reflecting on some of the lovely comments I have received.

Kathy said:

Hi Hils - oh my goodness- I’ve just read your book & just LOVE It! Sure did get the emotions going! Such brave men doing so much good (& of course Crackers!) And of course not to forget the amazing wives & families back home keeping the home fires burning so that the men could do their jobs knowing their families were in good & safe hands. Kudos to them too! Very strong & resilient woman. Thank you sooo much Hils.  The book has pride of place on my coffee table. 

Julia sent me photos of her son reading it to her grandchildren and said they loved it.

Shayne said she and her 90 year old mum couldn’t put it down.

Mags said she was going to find a film producer to make a movie out of it. 

I have had lots of people ask if they can sell them for me and am in the process of hopefully getting some printed in Zimbabwe for them to have easier access.”

Crackers is available in hardcover.

In Book cover design, Independent Authors Tags crackers, author events, independent authors, Kirsten Drysdale
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Too Good To Be True: Books.By

June 2, 2025 Luke Harris

Kindlepreneur does a deep dive on book startup Books.by. Reddit also has quite a long thread with author feedback. And the overall picture is not pretty. Limited and expensive print options, a re-tread of an earlier website, dodgy reviews, highly yearly charges and more. There is definitely a space in the print on demand market for a service that leaves more money in authors’ pockets, but unfortunately books.by might not be the one.

In Independent Authors, publishing Tags print on demand, books.by, startups, self publishing, independent authors
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7 Essential Tips for Authors on the Art of Research Organization

April 30, 2025 Luke Harris

For writers, research is often the invisible backbone of compelling narratives, rich settings and believable characters. Historical fiction and fantasy worlds don’t magically come to life if the art of research isn’t mastered. It can mean the difference between a smooth creative process and weeks lost to digital clutter and forgotten references.

Why Organizing Information Is Necessary

The curse of creativity can be a messy mind. However, as much as wordsmiths would love a second brain to store and organize research data, disorganized information can still lead to a loss of time and effort skimming for details. Thankfully, some digital tools, like a bookmark manager, can make it easy for writers to track their digital library.

The reality of chaos can waste energy and time, precious resources that should otherwise be spent doing actual writing. Writers can’t afford these inefficiencies, especially under tight deadlines.

This article outlines seven essential, research-based strategies that every author — novice or seasoned — can adopt to streamline their process, boost productivity and elevate their work.

1. Get on the Right Track With an Outline

Aimless research can consume hours without yielding relevant insights. Creating an outline acts as a directional compass for the research phase, giving authors clarity and control. While it doesn’t have to be rigid, an outline serves as a skeleton for the writing structure. It helps identify core areas where deeper research is needed, especially in historical context, setting details or linguistic accuracy.

Drafting an initial outline or a concept map — even if it evolves later — ensures that writers are not merely hoarding facts but curating them intentionally. Authors who plan with subheadings or thematic chunks tend to maintain narrative coherence and avoid the temptation of unnecessary digressions.

2. Set Goals and Deadlines

Research can quickly turn into a rabbit hole that authors often fall into when inspiration meets unlimited information. But time is a finite resource. Without a plan, even seasoned writers risk over-researching trivial details and under-researching critical narrative elements.

Establishing strict time blocks — for example, allocating one hour for learning about 18th-century naval ships — ensures time is used wisely. Setting deadlines for each stage of the research process keeps projects on track and allows authors to focus on quality over quantity. Set timers, limit database scrolling and assign deadlines for compiling source notes. It’s not about how much research gets churned but how much it supports the manuscript.

3. Pen Notes in a Physical Notebook

While digital tools offer convenience, physical note-taking has a unique edge — it helps embed ideas into memory and provides a tactile sense of ownership over the research. Studies in education and cognitive psychology confirm that writing by hand improves retention and critical thinking; plus, physical writing encourages engagement in the work being done and can even boost critical thinking skills.

Moreover, having one physical notebook to return to minimizes the chaos of scattered ideas across apps, browsers or multiple devices. It also avoids the saving syndrome, where information is stored but never revisited.

For those who prefer digital organization, a compromise is maintaining a single dedicated folder segmented by labeled documents and relying heavily on search functions like Ctrl+F. Just avoid the trap of saving endless PDFs without ever reviewing them.

4. Label Each Idea Clearly

Proper labeling is a simple but powerful organizational technique. Whether working digitally or by hand, clarity saves hours later on.

Digitally, create hierarchical folder structures — for instance, a master folder called Book Research, with subfolders for Characters, Architecture, Weapons or Historical Events. Within each, label documents by topic, like Victorian Hair Trends.pdf or Etymology of Elvish Names.docx.

Physically, use headers, section breaks or colored tabs. Color-coding by theme — like setting, character and era — lets writers navigate notes visually without rereading everything.

In both formats, adopt a consistent naming system. Writers can thank themselves later when looking for that one obscure article about 14th-century Parisian street markets.

5. Create a Character Bio Template

For fiction authors, especially those developing expansive casts, character bio templates are invaluable. They ensure consistency and help make each character distinct. More importantly, having this structure ready keeps the research targeted. Use a customizable template like the one below:

●     Name

●     Hair color

●     Eye color

●     Nationality

●     Language

●     Birthday

●     Age

●     Clothing style/color

Add optional fields for motivations, fears, backstories, relationships or occupations. Then, file each character’s research — whether visual references, historical context or personality notes — under their corresponding bio.

6. Research Only What the Characters Know

In world-building, it’s tempting to research every cultural nuance, weapon design or medical practice in history. But ask — does the character know this?

Limiting research to what the characters can realistically access or perceive keeps the process efficient and maintains narrative authenticity. For instance, a 19th-century sailor won’t describe a storm using meteorological terms, so why research barometric pressure shifts?

This character-centric approach helps writers avoid information overload and unnecessary exposition while sharpening the realism and perspective of their prose.

7. Keep a Works-Cited Page for the Research

A dedicated works-cited document or bibliography is crucial for nonfiction authors who must reference their sources and fiction writers who draw heavily from real-world facts, locations or legends.

Maintaining this list ensures intellectual honesty and streamlines revisions, especially if an editor or agent asks where that specific fact can be found. It also aids in future projects — no need to re-research what is already known.

Many writers skip this step until it's too late. Avoid that mistake. Create the bibliography as the research progresses, not after.

Organize to Create, Not to Hoard

Research is the groundwork of compelling storytelling, but it can be more of a burden than a boost if it isn't organized. Whether an author is just beginning their first novel or working on their 10th nonfiction volume, these seven essential tips provide a professional framework for keeping information accessible, relevant and usable.

About the Author

Eleanor Hecks is a writer and web designer who is passionate about helping other writers grow their online presence. Her work can be found on her site Designerly, as well as publications such as IndependentPublishing.com and I Need a Book Cover.

In Independent Authors, Writing Tags author advice, author tips, writing tps, writing skills, independent publishing, independent authors
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Resources for Authors, updated

March 23, 2025 Luke Harris

Independent authors are faced with a bewildering new world when they attempt to promote their books on snd offline. But there are lots of free or very low cost resources online. The following authors and sources do an excellent job of making sense of the contemporary publishing and promotional landscape, and all are worth reading.

Euan Mitchell's Your Book Publishing Options

How to Be an Author from Fremantle Press

Let's Get Digital by David Gaughran

Ricardo Fayet's How to Market an ebook

Ricardo Fayet’s How to Market a Book — Overperform in a Crowded Market

Amazon Ads Unleashed by Robert J. Ryan

Amazon Selling Services from Helium 10

Author 2.0 Blueprint by Joanna Penn

Multiple resources and useful links from Joanna Penn

In Independent Authors, marketing Tags author resources, independent publishing, independent authors, marketing advice
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Laneway Press – Writing Coach, Editor and Publisher

February 12, 2025 Luke Harris

From Regina Lane at Laneway Press, a description of her services:

A writing coach is an invaluable investment for the aspiring author. As an author myself, editor and a publisher, I have the experience to help you define what you want to say, who you want to reach and the impact you wish to have.

I can help you set writing goals, a structure and a program of work, and keep you focused and accountable. Even the most successful of authors benefit from coaching; someone to keep them motivated and to help move them through the inevitable blocks all writers encounter.

Whether you need a writing coach to get started, or an editor to fine tune your story, I can help you with:

  • Your goal – your vision for success, your core message or storyline. z

  • Your audience – what they read, what you want them to feel, know and understand.

  • Market research – styles, angles and approaches of other books, where are the gaps?

  • Writing and self-editing – knowing the difference and when to do what.

  • Assessment – sometimes the first step, if you come to me with a complete draft.

  • Editing – structural and copy editing to get your manuscript ship shape for publication.

  • Self-publishing – costs, platforms, potential for success, marketing and distribution.

  • Self-promotion – guidance in how to engage your audience via social and traditional media.

Contact Regina at https://lanewaypress.com.au/contact/

In Independent Authors, marketing Tags Laneway Press, Writing Coach, Coaching authors, independent authors, book services, Social media, marketing, marketing advice
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In Praise of Book Launches — An Account

February 2, 2025 Luke Harris

Author Natalie Gretton recovered from the recent bankruptcy of her publisher by holding a very successful book launch for The Healer of Marchmont. Here is her account of the event:

My young adult medieval adventure novel was due for release five weeks after the publisher went into liquidation. After negotiation with the printers, I purchased the 1500 copies of The Healer of Marchmont. Neither my husband, Mike of I had much idea of how to market the book to sell, so listened to anyone who had advice for us.

I was offered our local Neighbourhood Centre to have a book launch and chose a date some weeks from that. Flyers went out to the whole town and outlying areas of Trentham through the postal service, advertising the launch using the cover of the book, part of the blurb and a little about me. I also placed books in the local Trentham bookstore, Aesop’s Attic in Kyneton, New Leaves bookshop in Woodend, Stoneman’s Bookroom in Castlemaine, and Paradise Books in Daylesford. These were on a commission basis. Friends were contacted by Email, on Facebook, through my new website set up by my IT guru son, and word of mouth. A visit by friends who live in Canberra was good, because they took a box of 64 books back with them to sell for me. At present there are five books in Harry Hartog bookshop in Woden, Canberra, and more are being advertised by the friends. Other people took 10 books and sold those as well.

The book launch went very well. The day was lovely, sunny, still and warm. People came from many different places and were old and new friends we have known for short times and long times. We had some local people attend as well. Fifty people altogether. Some people had bought the book earlier and came to give comments about it or to get it signed for their children and grandchildren. Diane Parsons, a local retired secondary school teacher, launched the book for me and, after that, a critique was given by Charlie Wells. Charlie’s mother is the manager at the Trentham Neighbourhood Centre and had asked Charlie to read the book. His comments were very interesting and insightful for a ten-year-old young man. All the comments we had on the day and in Emails since have been very positive. The day of the launch we sold $500 worth of books, which did not include more that were sold prior to the launch.

There are still very many books to sell, but at least I have more than some other writers who were left in the lurch. I think I was more fortunate than some other writers as at least I have something tangible, unlike writers who were left in the lurch by a publisher.

So with a bit of advice and some energetic Emailing, phoning, flyer producing and a launch with a good afternoon, good friends, some lovely snacks and a few drinks, one can recover from what could have been a total disaster.

In marketing, Events Tags Book launch, marketing, independent authors, self publishing
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Tips and Resources for Independent Authors, 2025

January 19, 2025 Luke Harris

WorkingType Design’s resources booklet has been updated with more author advice and resources. The booklet can be downloaded here. If you’d like to add your own experiences, advice or warnings, please let us know. The case studies in the booklet show that there are many ways to promote a new or existing book, on or offline.

In Design, Promotional, Independent Authors, Resources Tags Author resources, hints for authors, self promotion, publicity, author publcity, independent authors
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The Publisher's Paradox, or, The Author's Dilemma

January 19, 2025 Luke Harris

Some very good advice and an ansight into the publishing process from experienced editor Euan Mitchelle. Excerpted from his book “Your Book Publishing Options”

The Publishers’ Paradox

Publishers want a submission that is different yet has been done before.

A paradox is a statement that appears to contradict itself yet contains a slippery truth. How can publishers expect something different – that is, new – but somehow it has been done before? This doesn’t seem to make sense. The answer is that publishers want evidence your genre or type of book is already selling in viable quantities, and your submission has at least one marketable point of difference from the existing competition.

Remember the example of the new atlas on page 31? If you think your book can’t be pigeonholed into an existing genre or combination of genres (cyborg-romance, gothic-crime), think again. This can be particularly confronting for fiction writers, as I found when my first manuscript was summed up by publishers as a coming-of-age/on-the-road tale. Up to that point it was my unique story that I didn’t like to categorise.

To a publisher it was just another text whose commercial potential could be guesstimated. Therein lies the key difference that your submission needs to overcome.

You are going to improve your chances of pitching to a publisher if you can put yourself in their shoes. But I have read too many submissions – in my later role as a publisher – that are self-centred (including a new writer’s career goals), rather than focused on how a book might fit with the publisher’s existing list of titles. The following alternatives aim to turn an ordinary submission into an extraordinary pitch.

Tags independent authors, Euan Mitchell, self publishing, publishers, slush piles, editors
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Santosh Nambiar

January 18, 2025 Luke Harris

Independent author Santosh Nambiar talks about Mindfulness. Santosh’s website does a great job of showcasing his books and services. Clean design, plenty of content and recently updated. And a clear introductory statement:

Liberation from your conditioned mind is Absolute Freedom

Are you ready to silence the unwanted mindnoise from your life?

The simple awareness of your conditioned mind will set you on the path to freedom from unwanted mindnoise, paving the way for peace, creativity, emotional wellbeing and clarity. Allow yourself to be free and live a more purposeful, grounded and conscious life.

In Independent Authors Tags awards, independent authors, santosh nambiar
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Draft2Digital: a good idea for independent authors?

April 14, 2024 Luke Harris

Draft2Digital offers a very cost-effective distribution route for ebooks (print on demand also, but that service is still in beta, for various reasons). Its sale channels cover all of the large ebook retailers. It has a very simple and attractive service proposition:

We are Self-Publishing with Support. Your book is your priority. Our priority is you. We build tools and services that let you focus on writing while we take care of layout, publishing, distribution, print-on-demand paperbacks, and more. Keep writing. We’re here for the rest.

In a long and very informative blog post, author services firm Reedsy describes them as “The gold standard for self-publishing aggregators, Draft2Digital distinguishes itself with excellent customer service and a user-friendly interface. They’re the best way to sell your book with dozens of retailers without tearing your hair out.”

Kindlepreneur also has a largely positive review that dives into the details of uploading a new title and how the royalty payments and update fees work.

Users discuss vcry specific pros and cons of the service on a reddit thread. Important note: the 10% Draft2Digital fee is charged on retail price, not on profit, and comes on top of the share taken by the end seller.

Writers Weekly has published a number of very negative user reviews that indicate some administrative problems.

  • Plenty of users had complaints about the non-payment of royalties.

  • Draft2Digital books cannot access Amazon advertising or other Amazon sales tools.

In summary, a service that will be useful to many authors, but go in with your eyes open and aware of the moderate drawbacks, especially the Amazon advertising issue.

In Independent Authors, marketing, publishing, Resources Tags draft2digital, aggregators, ebooks, print on demand, independent authors, self promotion
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Get Your Title Onto Borrowbox via IngramSpark

December 9, 2022 Luke Harris

Bolinda Audio produces a book-borrowing app (Borrowbox) used widely by Australian libraries. An author client contacted them recently to see if there was a way of including their ebook title on the platform. They responded promptly with the following:

“We would be happy to distribute your titles to libraries via our digital lending solution BorrowBox, but we simply don't have the resources to deal direct with individual authors. If your titles are available from a digital distributor such as Gardners, Ingrams, IPG, or Faber Factory, then we could make them available via BorrowBox.”

Borrowbox is an excellent app with a very wide variety of audiobook and ebook titles, and represents an great opportunity for independent authors to get in front of new readers.

In audio books, ebooks, Independent Authors Tags Borrowbox, Bolinda Audio, ebooks, sales channels, independent authors
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Hybrid Publishing

September 24, 2022 Luke Harris

Books + Publishing recently published a fairly lengthy and nuanced discussion on the state of ‘hybrid publishing’ in Australia. The article defines hybrid publishing as “a situation where ‘a writer pays money for publication, and grants the company a licence of rights or the company takes a share of any profits”. Hybrid Publisher Shawline Publishing is mentioned, along with their recent opening of a bookstore in Ballarat focused on promoting indie authors. Their Facebook page is here.

Books + Publishing also posted a useful checklist for authors considering signing on with a hybrid publisher. Reedsy’s take on hybrid publishing is here.

In Independent Authors, publishing, marketing Tags hybrid publishing, independent authors, independent publishing, self publishing, marketing
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Book Cover Designs for September 2022

September 18, 2022 Luke Harris

An interesting variety of topics covered in the latest round of cover designs in progress…

In Independent Authors, Book cover design, Design Tags book covers, Cover design, cover artwork, independent authors
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Clayton event invitation_William Adams_tall DL_02-1.jpg
Think Before You Buy_04_1024.jpg
Whittlesea Arts Portolio.jpg
Think Before You Buy_04_1024.jpg
McKenna-Country.jpg
Daimler Truck and Bus_screen 01.jpg
Daimler Truck and Bus.jpg

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