Steve (right) with Jesse Heath, OzHpv Challenge 2021 Photo John Hagan
There is a saying in recumbent bike manufacture, “The best way to make a small fortune making bikes is to start with a large fortune” and the same thing can be said about self-publishing a book. Its hard to rely on self-publishing to make money. It might happen, but don’t bank on it! In the first instance self-publishing should be about wanting to get your message out.
To get to my book story, I have been building and designing bikes since about 1987, went on the first long-distance rides on bikes I’d built around 2000, and wrote the first version of my Cycle Zoo book in about 2009. Back then I wrote, edited, illustrated and laid out the whole book, and supplied finished pdfs to Publishing Solutions. They then organised the ISBN and printing of about 1000 copies.
After that it was up to me to sell and distribute the books but that was difficult. Sometimes I’d take books to bookshops to sell, and they’d never pay. It was impossible for me to sell all the books, so I still have boxes of books in the back of cupboards at home. However the first edition of the book helped with entry into an industrial design master’s degree which gave me paid work designing bikes for 2 years. Putting it out was worth it just for that.
I’ve stayed in touch with a couple of the contacts I made after the first book. I designed a cycling board game and Anki Toner put that on his cyclingboardgames.net website. Link here. And I was interviewed by Chis Starr at 3cr. I usually attend local recumbent bike gatherings and this didn’t stop. As well I’ve kept on building bikes, and became the editor of the Australian Human Powered Vehicle Magazine Huff.
Somewhere along the way I got the urge to write a book came again, and I had enough new material to add to my previous book so set about rewriting Cycling Zoo. Fairly early in the process I got editor Neil Conning and book designer Luke Harris on board. I conversed with and interviewed a few people involved in cycling to broaden the book’s appeal, and I’m happy how the stories came out. So Adam Hari about spoke about speedbikes, Gayle Potts about refurbishing bikes for refugees, Nell Sudano about electric bikes and teaching cycling, and Alyson Macdonald about boardgames and her cycling.
Publication for the new book is by print on demand, so the book is available anywhere in the world, and is printed in quantities as small as one in the nearest printing centre including Melbourne, the UK and the USA. I have ordered and sell or give away copies for myself, family, friends and reviewers. Normally I will give away books to reviewers. An example is Chris Starr who volunteers for and runs the Yarrabug Cycling show on 3cr.
Where to buy Steve’s book:
After a phone interview with Chris, she mixed the show and put up a podcast page for the show, a resource I can use to let people know about the book. She deserves at least a free book for her efforts. The weblink is here .
Anki Toner really only wants to document every cycling board and card game no matter how obscure, and a lot of these are based on European races such as the Peace Race, Tour de France, Vuelta D’Espana and Giro D’italia. An example is here, analysis of the games is well researched and concise. But he was happy to showcase a new game I had developed and put online, called Cycle Challenge. He’s included a link to my book page in his excellent coverage of my game which is all you can ask for.
Adam Hari features in my chapter about speedbikes, which are fully enclosed, highly aerodynamic cycles designed to break speed records. I was happy to mail him a book at cost, and he was happy to publicise it on his Instagram, showing a video of the book pages involving him and his machines.
Coming up in early October I will be part of the Laidbackbike report Youtube series but meanwhile I will continue improving websites, contacting potential reviewers, contacting those mentioned in the book, and working on ebook versions. I put a book poster on the side of one of my bikes yesterday and have already been asked about it (a mum and her kids caught up to me on their electric bike and were chattering furiously) so will work on improving that too.
Have fun promoting your book. Selling oodles of copies and making money might be your initial aim but you might come away with something more valuable..
Leaning trike with poster.
