If the decline of serious print journalism seems like a bad thing, perhaps there is light on the other side of the digital divide. An increasing number of websites are tackling long-form non-fiction writing and journalism, and optimising their work for all kinds of viewing platforms. Examples include Byliner, Unbound and Red Lemonade. No doubt the medium will change the form of analytical and investigative writing, but new journalistic business models may yet thrive as newspapers fade away.