If You Build It, They Might Not Come — Promotional Realities Part 3

Guest Post by Jo Ettles

Public speaking and networking
I often speak at events both big and small. Some events are local and some of late have been interstate. This is an amazing way to get your books and your message out into the world. It takes a lot of energy to do this though so I tend to really only participate in events and networking opportunities where I know there will be genuine interest in my work. For obvious reasons, if you are asked to speak at an event to showcase your book, make sure it is a good fit!

Website
Invest in a good website. Create a beautiful website or blog and sell signed copies of your books from it. My website is actually a Wordpress blog combined with website design. I am lucky my husband is trained in this area so I can add and subtract information at any time. I post articles to my blog, I sell my books from my blog, I recommend other authors books from my blog and I also obviously promote my other services.

Your book is important and your website/blog should capture the essence of your work as well as who you are so invest some time and energy into this platform.

Keep going   
Recently, my publisher went into receivership. This was a devastating blow for not only me but also around 200 other authors, editors and talented designers. It would have been very easy to just call it quits but I decided that quitting would have been too easy. 

My thing is to write short, easy to read books that will inspire people to make positive life changes instantly. That desire has been so strong that I am now starting my third book. Imagine if I let my first publisher take that dream away from me through their miss management?

I was lucky enough to get picked up by another publisher recently and so the journey to get my work out into the world continues. 

Here is the thing though...

If you believe you can, you are halfway there. There are always going to be challenges, obstructions and hurdles that will set you back. If success was easy, well then everyone would be successful! 

Henry Rollins said, “You must do what others don’t to achieve what others won’t”. For that reason I am relentless when it comes to marketing my books. I make the time every-day to find a way to reach another reader, to connect with another person who may want to hear my message or share it with someone else.

If you have created a beautiful book that you are proud of, take steps every day to get it out into the world.  Think outside the square, take action and be consistent. Don’t wait for things to happen, make them happen.

Showcasing Australia's Ornithological Riches — Book Design

We have just begun work on Cranes, Herons and Storks of Australia by the noted ornithological expert Dr David Hollands AO. Previous titles completed by WorkingType Design for David were: Owls Frogmouths and Nightjars of Australia, and Waders: the Shorebirds of Australia. The photography is uniformly of a very high standard, all taken by the author, often in very remote locations. An essential look at a sliver of the threatened but  still magnificent natural heritage of Australia. The book should be complete by midyear.