Down with faux fur, ersatz stone, chiselled letters and imitation wood! Designers rise up against illusion and visual misdirection! A designer makes a good case against the current vogue for making interfaces look like physical objects. Pare it back, leaving only the absolutely essential .
"Remove the unnecessary embellishments and keep stripping until you’ve almost gone too far. We believe that elegant interfaces are ones that have the most impact with the fewest elements."