Why Type Selection Matters (or How Not to Give People a Reason to Stop Reading)

Matthew Butterick at Practical Typography makes a great argument for considered type selection and use. A great line from the essay:

“The sub­stance mat­ters, but if that’s all that mat­tered, then every­thing could be set in 12-point Times New Ro­man. And that would be the equiv­a­lent of mum­bling to­ward your shoes.”