Author, publisher and youtuber Laura Helmling gives a straightforward and useful explanation as to why independent authors should upload to both Amazon KDP and to IngramSpark.
“The secret weapon every author should be using is a printing and distribution company called Ingram Spark. The authors who think otherwise are leaving readers and opportunities behind.”
“Amazon wants you KDP only. That's more control for them. And honestly, if they could control the entire publishing industry, they would love that because then they can charge 99 cents for every book and have people come on there and buy televisions. Okay? So basically, in my view, they want authors to be their slave army. And they're not interested in books. They're not interested in filling the world full of great information. They are interested in selling high ticket items and as many aspossible. That's what they're interested in. Whereas IngramSpark, they're interested in books, publishing. This is what they're interested in. Bookstores are interested in books. This is what they do. And so, this is really important.”