Janet Doyle’s fascinating book was launched at The Book Wolf, a charming bookshop in Maldon which also hosts discussion groups and music events. Guests enjoyed readings from the book, performed by John Curtis, Mike Smythe, and Janet herself. Musician John Curtis performed two pieces of music written especially to evoke the mystical town of Ldjakhion in which the novel is set. The audience asked many questions of Janet, and were particularly interested in aspects of the background research and the choice of names for the various characters. Signed copies of the book were sold on the night. We will post a sales link to the book shortly.
Presenting an informative and inspiring post from independent author Mala Naidoo:
Starting out as a writer was a romantic inclination, a desire to bring my writing dream to reality.
Little did I realise how important it is to create awareness that you exist, first as a person and then specifically as a writer. Later genre and style become recognisable to readers who are also feeling their way through the stories crafted by a new author.
Striking a balance between writing and marketing your books is paramount, if you want your books in the hands of readers through online or in store purchases.
Starting off with friends, colleagues and family is necessary. Your supportive core, in your writing career, will always be vital for feedback on all your books.
Some of the ways to create awareness and promote your books
is by extending your readership.
How do we do this, let us count the ways.
- Promote your books in your local community, book stores, libraries and book clubs. Offer and accept speaking engagements at book club meetings, school talks and at your local library.
- Talk about your book covers and what they mean, the visual impact - colours, placement of images etc. This has value in eliciting interest.
Cover Design: WorkingType (www.workingtype.com.au)
- Hosting a book launch when your first book is out, attracts curiosity, interest and gets attention. An afternoon tea with light refreshments is a winner to draw a wider crowd. Friends and colleagues are excited for you and offer to assist on the day. As introverts, as most writers are, (we lock ourselves in solitude for days on end) it’s not easy to solicit assistance and market your books - but it’s an essential requirement. The after effects of a book launch are book leads - requests for more books and where they might be available.
- Befriend, online or in person local independent bookstores in your town or city, and through friends in other cities to get your book online and in stores, then encourage readers to purchase your books through these channels. This helps to get your print book into stores, maybe not on the same shelf as Stephen King or Lianne Moriarty, but it gets a space, a tangible space.
- Create a website to reach your readers through blog posts, and newsletters, invite readers in to take up your free offers, create fun giveaways for your subscribers. A simple fact file on a character your readers love is all you need to spur on their interest to read more of your books. It’s an ongoing, strategic process.
- Join online author associations to promote your books or at the very least to create awareness that you exist as a writer.
- Facebook ads are a great way to create awareness and invite the purchase of your book or sign ups to your newsletter. A permanent Facebook Ad for sign ups is necessary when you begin promoting your books, website, and blog.
- When you have a new book out, launch it through Facebook and AMS ads, send out friendly newsletter or messenger communication to your contacts telling them about your new book.
- Don’t overkill the advertising, do it tastefully to keep readers coming back for more.
- Online interactions with influencers of the craft, attending book fairs, writers’ festivals, listening to podcasts and attending webinars are great ways to connect with like-minded creatives, to extend the promotion of your books. Be selective in your choices because it’s easy to drown in a sea of algorithmic advice!
- Create awareness of all your books on Facebook (pin to top), Twitter,(pinned tweet) Instagram (create a cover story, add updated information related to your writing journey). Pinterest (pins that showcase your books with links) Google+, your website and blogposts.
At first I was awkward talking about my books. Fear held me back. Now I have a little story to tell: One day a lovely hairdresser probed into my silent, private world, I managed to slip in, amidst the heat and whirring of hairdryers, a quick biographical sketch, whispering that I was a writer too. Curiosity grew in the hairdressing salon from that whispered revelation as ladies, and the odd gentleman wanted to know more about my books. Having your latest book at the ready is a loaded gun for promotion, as is having an author business card, especially at the places like the hairdresser!
Writing is a process, just as marketing and creating awareness of your latest publication is. Both need equal attention. It’s a balance I continue to work on.
Happy reading, happy writing, happy creating!
Born and bred in the bush, nineteen-year-old Daryl Bishop's number came up in the tenth National Service Ballot in 1969, and he shipped out to Vietnam in 1971. Killing Babies is his unvarnished account of his training and war experiences. Fortunately, no babies were harmed in the making of his book, but the stigma and after-effects of serving in that unpopular war is honestly related. Published by Sid Harta, and written in an authentic, engaging and very Australian voice. Our cover features Darryl's own necklace of cartridges, jungle foliage and a helicopter used by both US and Australian forces. The title typeface is Eveleth.
Most independent authors dread writing blurbs, and devote as little time to it as possible. Yet they are a critical tool for attracting potential readers. Seasoned author and promotional expert Joanna Penn enumerates several solid points to consider when engaged in the dreaded work of blurb construction. While many of the points (introduce key characters, describe the setting, a hint of mystery, etc.) might seem obvious, many authors opt instead for a leaden synopsis that gives away every important plot point.
Rosemary Holmes, author of Adaptation, an engaging multi-generational epic about life on the land in western Victoria, reports on a successful launch for her book:
It was a great day on Wednesday, the sun shone and morning tea was outside in the courtyard and Michael Ronaldson (former Federal minister) spoke beautifully. After the launch there was a morning tea of scones, tea/coffee, served outside on the lawn. The next book launch is to be the 29th November here in Ballarat, at the Midlands Golf Club and the literary person from the Ballarat Courier is to make a speech. There are about 30 people coming to this event. Collins Bookstore here in Ballarat will be taking responsibility for selling the books and they are to promote it in their windows and around the store. Hopefully the local paper will write something about it.
I will be glad when the launches are over but it is all very exciting. My publisher has also suggested thatI submit the novel to the Foundation for Australian Literacy awards at James Cook University.