Thrill of the Chase — books by Ray Scott

Ray Scott was born in England, and for many years lived near Birmingham. Ray and his wife Mary emigrated to Australia in 1970. Ray worked in the insurance industry, in England and Australia, over 35 years and after retirement devoted his time to fiction writing.


 In 2012 he released his first novel, an e-book originally entitled “The Man Who Had Five Lives”, later re-issued as “The Fifth Identity”.  In 2014, a paperback “Cut to the Chase” was published, followed in 2017 by “The Wimmera Shoot”, another e-book. In 2019, a fourth e-book and paperback “Double Dutch” was released.Ray maintains a website here.

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 Ray’s writing style is similar to top writers such as Desmond Bagley, Geoffrey Household and Eric Ambler. The books are racy and about ordinary people caught up in international or political intrigue by accident or design, who go on the run to avoid being arrested, or murdered to ensure their silence.

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 “Double Dutch” includes an exciting chase through country Victoria and New South Wales. The leading character accidentally learns of an impending coup d’état in a nearby Pacific island nation, is kidnapped to ensure his silence, but escapes. Penniless and without transport, he endeavours to reach Canberra to warn ASIO of the coup.

Content Marketing: an Inch Wide and a Mile Deep

A very interesting discussion on the topic of content marketing. Mark O'Brien, CEO of Newfangled (a US-based agency partnering with agencies "to make digital business development platforms for themselves and their clients") makes a good case for highly targeted content-based marketing. He discusses the approach with one of his clients, who gives many examples of the effectiveness of this approach. The client has gone from trying to attract clients from many industries to focusing on one very small industry segment. Using social media tools and creating useful, responsive content, the client was able to reposition his business, resulting in a massive increase in client engagement, meaningful lead generation from his website, all through quality content. No hard-sell, no desperate cold-calling. 

[these new businesses are] looking at a much smaller, smaller, smaller sector of the economy, but they’re marketing to thousands of those people. Funny, it’s like the magnifying glass. You’re putting that on there but you’re actually reaching far more people ultimately in a far more effective way, even though you’re looking at a much smaller slice of the economy.