Alongside the continuing rise of audiobooks, podcasts have also experienced dramatic growth in recent years. Some podcasts have achieved million plus audiences, which has drawn the attention of advertisers and now Spotify, the giant of music streaming. The podcast space has tended to have a scrappy, DIY feel, but that may start to recede into history. Authors interested in audio books might want to also consider the possibilities of podcasting — there have been several successful attempts to create serialised podcast dramas, an interesting echo of the long-vanished era of full cast radio dramas.
Using a term unique to Melbourne, Australia (a kind of turn necessitated by Melbourne's on-road tram network) Hookturnshowcases Australian made podcasts about culture and design. In a world dominated by the Brooklyn hipster aesthetic it feels good to experience something a bit more home-grown. As the site founders say: "Hookturn is made in Melbourne by people who care. That's probably all you need to know."