We asked author Roger Mendelson, author of Eliyahu's Mistress, to jot down a few thoughts re. promoting his book in the age of social media:
"The days of publishers promoting novels are over, unless you are a high profile author. If you want to promote your book, you have to do it yourself. I am on this journey and despite my novel, Eliyahu’s Mistress winning the IPPY 2018 Bronze Award for best Australian/NZ fiction, am finding it difficult to gain momentum. There is no magic bullet. If you believe in your novel, you require more persistence with promoting it than writing it.I say this as someone with considerable business experience, so I can only imagine the frustration most authors must feel.
Traditional media is fast dying, so if you have a very low budget, social media is really the only option. For this to be effective, you need to define who your readership is likely to be and target this group. It needs to be very specific. Eg middle-aged country people, single older women, retired couples, young single men. I am not an effective Facebook user but I can see that with a very low budget, this really has to be the major medium to use."
From Bookmachine, a useful checklist of must-do items for authors looking to enhance their digital presence:
* A robust author website to anchor an author’s complete digital presence and act as the central hub and source of authoritative information on everything about the author, her books, her work, and life
* Complete author and book information at book cataloging and community sites like Goodreads and LibraryThing, as well as at all online retailers (especially an Amazon Author Central page)
* Google+ to signal to Google who an author is, what she writes about, and all of the things connected to her
* The right social media mix, which can vary — and evolve — depending on the author, the type of books she writes, and the interests and demographics of her audiences
* Mechanisms to collect, manage, and effectively use email addresses
* Ongoing efforts to maintain accuracy and relevance across all of these
* Effective cross-promotion (across titles and authors)