A long time ago, type was embodied rather than digital. Skilled craftsmen working for large companies laboriously designed and cut letters from metal and sold them across the world. The American Typefounders Company was one such outfit, and it regularly produced an exhaustive catalogue of their wares. Not only did the catalogue include hundreds of beautifully set sample pages of their type, it featured an extensive corporate introduction extolling the modernity of their facilities and sales outlets. It really was a 'gold mine for the progressive printer', digitised beautifully by The Internet Archive.