Information and tips, focusing on publishing, publicity, promotional ideas, author profiles, design resources and more.
A book we designed last year has come to the attention of a popular cricket site. In addition to saying many positive things about the content, the writer also touches upon the design:
“Joe Darling, lived a full life, not just in a cricketing sense, and his story is a fascinating one. Thankfully it is told thoroughly and entertainingly by Whimpress and Ryan. Add to this some great production values and this is a great read. It should be in the book collection of all cricket fans. ”
Three recent draft covers: a hard-driving thriller, a detailed family history and a gritty young adult story. Plenty of contrast and big bold typefaces. Typefaces include Korolev, Sentinel, Alternative Gothic.
Trevor Hay has spent his professional life studying Chinese culture and history, and brings this knowledge and sensitivity to bear in his novels, which very often relate to the Western experience of China. We combined a number of images around a famous artwork — that of the Fragrant Concubine, a semi-mythical eighteenth century figure. We used Kepler for the title typeface.
From the Department of AI is Coming for Your Job: an algorithm that does a pretty fair job of separating a human in an image from its background. I uploaded the image of the woman at left, and downloaded the result at right, all in a few seconds. Check it out here. The free version works at limited resolution. There is a paid version (naturally) that works at much higher resolution. The underlying technology is pretty impressive.
Another publisher for independent authors to approach very warily, if at all. These links point to a troubling pattern of overcharging and over-promising, followed by poor and incomplete service.
Mala Naidoo depicts complicated human relationships in her novels, her authorial eye remaining consistently wise and warm. We wanted to convey the depth and subtlety of her protagonists, opting for a dramatic sky with layered faces and a large, classical serif typeface (Mort Modern).
Some recent cover designs with the usual variety of subject matter. Contemporary fiction, psychology, thrillers and family histories. Never a boring moment…
The book of the future was supposed to be an amazing digital, virtual thing, anticipated eagerly by every second futurist, but it hasn’t quite worked out that way. An interesting article in Wired about how we got to the current ebook landscape (hint: involves an all conquering behemoth named after a big river). And print books are still a thing, thank goodness. And here’s an interesting quote for all the independent authors out there:
“Almost half of author earnings now come from independently published books. Independent books don’t outsell big-five books, but they offer higher royalty rates—roughly 70 percent versus 25 percent.”
Peter Ralph writes fast-moving financial thrillers. Recently he wanted to bundle together three of his ebooks to sell as one unit. Though the books are packets of digital information, they are promoted online as physical objects, as if they were an actual ‘box’ set. So we created a graphic showing the three cased books in all their virtual/physical glory.
New Zealand type designer Kris Sowersby (National, Tiempos, Caliber) has some interesting things to say about type design and originality in this talk, given at TypeCon in 2018. He vigorously rejects any suggestion that type design is played out, and that new versions of old standards are a bad thing.
“And it made me realise this is what we are all doing. We’re taking the planks from masters, and building our own ships. We are making ships in our own image, in our own languages, in our own accents.”
Kathryn Gauci writes with insight and sensitivity about the difficult and intertwined histories of Greece and Turkey, and also about the great drama of the Second World War. Her characters are caught up in the flow of events, and often forced to deal with great tragedies and make impossible choices. The Carpet Weaver of Usak depicts Greeks living alongside Turks in Asia Minor, a circumstance almost unimaginable today. Typefaces used: Orpheus Pro and Playfair italic. Code Name Camille explores the world of the Resistance in France, and the attendant dangers and betrayals.
Starting out as a writer was a romantic inclination, a desire to bring my writing dream to reality.
Little did I realise how important it is to create awareness that you exist, first as a person and then specifically as a writer. Later genre and style become recognisable to readers who are also feeling their way through the stories crafted by a new author.
Striking a balance between writing and marketing your books is paramount, if you want your books in the hands of readers through online or in store purchases.
Starting off with friends, colleagues and family is necessary. Your supportive core, in your writing career, will always be vital for feedback on all your books.
Some of the ways to create awareness and promote your books
is by extending your readership.
How do we do this, let us count the ways.
Cover Design: WorkingType (www.workingtype.com.au)
“Befriend, online or in person local independent bookstores in your town or city, and through friends in other cities to get your book online and in stores, then encourage readers to purchase your books through these channels.”
“Facebook ads are a great way to create awareness and invite the purchase of your book or sign ups to your newsletter. ”
And
At first I was awkward talking about my books. Fear held me back. Now I have a little story to tell: One day a lovely hairdresser probed into my silent, private world, I managed to slip in, amidst the heat and whirring of hairdryers, a quick biographical sketch, whispering that I was a writer too. Curiosity grew in the hairdressing salon from that whispered revelation as ladies, and the odd gentleman wanted to know more about my books. Having your latest book at the ready is a loaded gun for promotion, as is having an author business card, especially at the places like the hairdresser!
Writing is a process, just as marketing and creating awareness of your latest publication is. Both need equal attention. It’s a balance I continue to work on.
Happy reading, happy writing, happy creating!
www.malanaidoo.com
Mala Naidoo writes literary fiction — she prefers evocative, atmospheric cover images. For this collection of short stories. the composition we designed incorporated four images, including the barely visible hut in the woods (featured in one of her stories). The title typeface is Roman SD and the subtitle and author name use Essonnes.
A generously detailed look at running a creative practice and dealing with clients in a sane and fair way. Full of excellent tips on pricing, time management, project management, decision-making and the psychology of making a sale.
“Working with clients is hard, but—like any healthy relationship—it starts with a strong sense of self worth and confidence. Understand your value. That knowledge is power, so calculate it, know it, and communicate it. Protect your time. Screen potential clients. Set expectations for the relationship you want to have. Get comfortable with talking about money and the value you have to offer. Ask for it, then get it in writing. Rinse, repeat, and iterate.”
Thomas and Rose spans the globe and many decades, while Memoirs of a Stay at Home Dad charts the efforts of one dad to raise his children and deal with the changing roles of men. The Thomas and Rose cover uses the sharply cut and elegant Orpheus Pro for the title, and the Stay at Home Dad sports the rough and warm finesse of Five Boroughs.
A bright and cheerful cover for a book showcasing techniques for increasing mental productivity and resilience, and targeting tertiary students. The rubbery title typeface is Hamurz and the subtitle is Gilbert.
“In this book, five leading psychological educators show you simple tools derived from a wide range of solid science covering everything from positive psychology to goal setting, from mindfulness to CBT, and from emotional regulation to moral reasoning, to optimise your thinking.”
Creatives often work in semi-isolation, even in the era of the Internet. The Creative Independent aims to provide an eclectic resource for artists and other creative people. Resources include interviews, practical advice for running a business, how to turn a creative idea into a career, avoid creative blockage etc. All clearly and unpretentiously written.
“The Creative Independent is a growing resource of emotional and practical guidance for creative people. Our goal is to educate, inspire, and grow the community of people who create or dream of creating. The Creative Independent is ad-free and published by Kickstarter, PBC.”
Some of the conventions of print live on in digital books ... for example bundled sets of books are often depicted as an actual box set of the printed kind. We set up the pictured box set for Peter Ralph, the successful author of numerous financial thrillers.
“I’ve been involved in business and business litigation for most of my life and my story-telling is coloured by the days and weeks I’ve spent in lawyers’ offices, barristers’ chambers and courts waiting for the wheels of justice to grind to a conclusion. I enjoy slightly changing the facts, adding a little more violence than actually took place and changing the names of the characters to protect the guilty to produce what are hopefully enthralling business themed suspense novels.”
If you subscribe to email newsletters and regularly provide your email address online, you may find your inbox swamped with importuning emails. If it has all gotten too much, unroll.me offers you a quick and painless method for clearing out most of that recurrent clutter. The process is extremely simple, and what it reveals about the sheer number of marketers who have your email address can be fairly sobering.
National Geographic Magazine has just opened up an archive of thousands of its customised maps. Those of us who grew up with piles of yellow-edged National Geographic magazines will recall the intensely detailed and often very colourful maps covering the globe, nations and specific themes.
