Alistair Smith Launches "Been There, Done That"

True tales of mishaps, humour, cultural encounters and resilience.

Veteran globetrotter and travel writer Alistair Smith is launching his new book Been There, Done That at the Bayswater Bowls Club on July 26 at 2pm. All are welcome. Admission is free.

“Alistair Smith’s travel humour style is characterised by self-deprecation, candid storytelling, and a focus on the mishaps and realities of travel. While he shares common ground with writers like Bill Bryson in tone and subject matter, Smith’s unique blend of industry insider perspective, meta-commentary, and relentless focus on the comedic potential of disaster sets him apart in the travel memoir genre.

Been There Done That is a memoir that uses humour, candid storytelling, and a critical eye to explore the unpredictable, challenging, and ultimately rewarding nature of travel. The main themes—mishaps, humour, cultural encounters, industry insights, and resilience—are woven through a series of vivid, self-deprecating anecdotes that both entertain and offer deeper reflections on what it means to journey far from home.”

Launch of Colossus of the Goldfields in Castlemaine

Historian Dr Bob Marmion is launching his biography of J.E.N Bull, a major figure in the history of the Victorian goldfields. The launch is being held in Castlemaine on 30 August 2026, and anyone interested in Victorian colonial history is encouraged to attend. Tickets available here.

Dr Bob Marmion is a full member of the Professional Historians Association (Vic). He is an accomplished historian and educator with many years of experience. He has a special interest in Australian military history and Victorian colonial history and has spent many years researching and writing about Victoria's defence history from 1803 through to 1945.

Back cover description of Colossus of the Goldfields:

Colonel John Edward Newell Bull was one of the most influential people on the Victorian goldfields in the 19th century. He was a real man of the times – Imperial soldier, social reformer, engineer, magistrate, goldfields administrator and civic leader.

Born into a British Establishment family in 1806, he was heavily influenced by his Christian faith, his father’s military service and the prevailing liberal thinking of the time.

In the 1840s, he was responsible for building the main western highway across the Blue Mountains west of Sydney. After leaving NSW in 1852, he went onto have a stellar career on the central Victorian goldfields, initially at Bendigo and then at Mount Alexander.

During the early 1850s, the goldfields were a hotbed of unrest, crime and change. John Bull took a very liberal approach to digger agitation. He recognised that the miners were not anti-Establishment but rather they were complaining about the conditions on the goldfields. He listened to the miners and attempted to address their grievances. This approach avoided the rebellion and bloodshed at Eureka a year later.

Bull was to play a major role in the establishment of Castlemaine as a town. He was involved in setting up the local municipalities, hospitals, schools, churches, sporting clubs and the local Volunteer Rifle Corps to name a few. Records show that he was involved in at least 32 organisations.

John Bull was caught up in a number of legal disputes in later years which eventually led to him being declared bankrupt. He eventually lost all his property and possessions.

He died at Goulburn in New South Wales in 1901.

Web Vision Solutions -- online marketing for Authors

Independent authors often lack a plan for promoting their books and author brand online. Vanity Press publishers and others charge exorbitant fees for very uncertain results in this space. We approached local online marketing expert Ilana van Geijn and asked her if she could put together some affordable marketing packages designed for authors. She obliged and the results were as follows, with the associated introduction:

At Web Vision Solutions, we’ve been assisting our clients for over 10 years to create and establish a strong online presence to enhance brand recognition, elevate business and personal profiles, and drive sales of services and/or products.

As authors, we understand your specific needs. Our Book Marketing Professional team member has over 15 years experience, and teamed with my passion of creating and enhancing clients' online businesses, we combine our knowledge to craft a tailored strategy for you as an author. With a proven track record of collaborating with self published, traditionally published, USA Today and New York Times Best-Selling Authors, as well as small publishers, we ensure that every project we undertake meets the highest standards.

Ilana van Geijn
Founder, Web Vision Solutions

Some of the packages available are:

• Book Launch and Marketing Strategy Packages — full and half

• Amazon Publishing Package

• NetGalley Promotion

• Information For Ingram Spark Users

• Websites, Social Media & More...

The full document can be downloaded here.

To get in touch with Web Vision Solutions:

To book in for a Discovery Call with Ilana, please click here.

Alternatively, please email us at info@webvisionsolutions.com and we will
connect with you within 24-48 hours.

8 Steps to Self-Publish Your Book Like a Bestseller

Guest post contributed by Chloe Harris

If you have an idea under your belt that you genuinely believe should reach a wider audience, consider publishing your own book. Historically, authors need an agent who can convince a publisher to take a look at their manuscript. In fact, many publishing companies work only through established agents, which makes it difficult, especially for first-time authors.

Self-publishing may sound outlandish, considering all the work needed to be even noticed by readers. But with meticulous planning, creativity, resourcefulness, and proper implementation, your book can be the next bestseller.

1. Edit Thoroughly

Even you’re self-publishing, the book will go through the hands of people who will judge it. Minor errors can hinder its success. If you’ve never edited a book before, here’s a guide on how to edit a book.

Do the following to get you started.

• Wait at least a week before editing so that you can look at the book with fresh eyes.

• Review the plot and characters. Take note of significant structures. For example, do the characters have dynamic personalities? Is the conflict sensible? How is the audience going to feel about the ending?

• If you’re not ready to edit the significant elements, start with line edits. Are you using the right voice?

2. Ask for Feedback

Feedback is invaluable. The book may sound perfect to you, but are you sure that’s how readers would feel? Share your manuscript with trusted individuals and ask for feedback.

To help them make more candid feedback, create an online form to share opinions on specific elements. Also, ask them how you can improve.

Feedback may be obtained from friends, family, book critics, and writing communities.

3. Format Your Book Properly

“A professionally-formatted book sends a good impression. This part can be a bit more complicated for self-publishing authors because your book must be 100% ready for publication after this. Many authors are anxious about formatting; after all, it’s an entirely different skill from writing.”, explains Direct Appliance Rentals CEO Karina Wolfin.

Here are some formatting options.

Free formatting software: Apple Pages and Kindle Create provide free templates. However, they also cater to their own platform, which means all or some formatting options will be discard when you upload to other retailers.

Paid formatting software: Vellum ($200) and Scrivener ($45) creates beautifully formatted print versions and E-books. Plus, you can format as many files as you want with a licensed account.

Professional typesetters: For print on demand, authors usually hire a typesetter to ensure immaculate formatting. This is the most viable option, especially for printed editions, because you don’t want unevenly spaced text and images.

4. Choose a cover that converts

The cover creates the first impression to the readers. A strong cover is attractive and lets those who see it know that the book was made for them.

Consider these tips for the book design.

Striking yet sophisticated. Whether it’s a photo, an illustration, or typography, the cover should look professional.

Indicative of the genre. Some design elements are associated with specific genres. Your book cover must conform to these principles to reach the right audience.

Spine and back cover. This is only for printed versions.

Unlike formatting, the cover should be made by a professional. This is your most crucial marketing tool, and you shouldn’t take risks.

5. Maximize Your Book Description

The book description is another element that can attract readers. Here are the basics of writing a good description.

Hook the readers. Use a dramatic headline, such as a quote from a book or a strong review from a known critique. The point is to intrigue the readers.

Introduce the storyline. Don’t give away everything, though! Instead, give readers a sneak peek of what they’re going to find inside.

Create a cliff-hanger. End the description with a hint of a shocking twist or an intriguing question.

Read the descriptions of some bestsellers of the same genre, and you’ll definitely see a pattern.

6. Prepare the launching

The launch will raise awareness and jumpstart the hype about your book—just like a movie trailer.

Consider including the following in your launch plan.

Build a website. A large fraction of modern-day consumers rely on the internet for information; therefore, your book should be there. Hire a web designer to build a dedicated website for your book and follow the pointers we gave for the cover design.

Ask for the support of family and friends. People will be looking for social proof, so it would be beneficial if your family and friends promote your book on their social media accounts.

Ask for book reviews. Contact known book reviewers and politely ask them if they can review your book.

Organise a virtual launch party. Partner with influencers and send them party packages. Give a speech and ask attendees to share their thoughts about your book.

7. Publish

You’ll be glad to know that self-publishing can be fast on Amazon and other platforms.

For printed editions, the process is a bit longer. But you should have no trouble if all the materials are ready.

8. Market Your Book

The work doesn’t end after publication. The marketing campaign has started during the launch, but you still have more legwork to do.

• Reach out to relevant blogs and ask if you could write a guest post to promote your book.

• Organise events at bookstores. This can a signing, reading or Q&A.

• Work with a third-party advertising agency. Self-marketing can be exhausting, especially if your fan base is still in its early stages stage. Instead, consider hiring the services of an ad agency that specialises in reading materials.

 With so many titles being released each year in Australia, it can be hard for your manuscript to find its way to the publisher’s desk. If you think self-publishing is the best method for you, contact WorkingType for design and print solutions.

Inspired by a Greek Island

Local author Tony Whitefield has just simultaneously launched both his mythical tale “The Queen of Limnos” and his historical saga “George’s Cafe” at Golf House Hotel in Ballarat. Both books draw upon the history and culture of the beautiful Greek island of Lemnos. Tony and his wife usually spend several months a year living in Lemnos, and will no doubt continue to do so once Covid 19 abates. Both books are available online.

Ebook version: https://www.booktopia.com.au/george-s-cafe-tony-whitefield/ebook/9780645100853.html

Print on Demand: https://www.booktopia.com.au/george-s-cafe-tony-whitefield/book/9780645100822.html

Also available from Amazon, Dymocks, Book Depository and other outlets.

Dancing Between the Opposites — Exploring daoist Practices

Craig Mallett’s “Dancing Between the Opposites — A daoist guide to balance and self-cultivation” has just been published and is now available online and directly from Craig. The title is available at Amazon and Book Depository in addition to other outlets. An accompanying page has been set up at the author’s website. WorkingType typeset the title, with excellent illustrations and cover design by Pelin Ko.

“Drawing on his extensive experience across traditions in meditation, Daoism, and other forms of self-cultivation, coupled with his background in Martial Arts and many other forms of physical movement and exercise, Craig Mallett brings his readers a guide that is both practical and spiritual. His approach to the Da Xuan tradition of Daoism will help those interested to engage with its ideas and practice their application. ”

Rosa in Ldjahkion Book Launch

Janet Doyle’s fascinating book was launched at The Book Wolf, a charming bookshop in Maldon which also hosts discussion groups and music events. Guests enjoyed readings from the book, performed by John Curtis, Mike Smythe, and Janet herself. Musician John Curtis performed two pieces of music written especially to evoke the mystical town of Ldjakhion in which the novel is set.  The audience asked many questions of Janet, and were particularly interested in aspects of the background research and the choice of names for the various characters. Signed copies of the book were sold on the night. We will post a sales link to the book shortly.

My Writing Journey — Writing and Promotional Tips from Mala Naidoo

Presenting an informative and inspiring post from independent author Mala Naidoo:

Starting out as a writer was a romantic inclination, a desire to bring my writing dream to reality.

Little did I realise how important it is to create awareness that you exist, first as a person and then specifically as a writer. Later genre and style become recognisable to readers who are also feeling their way through the stories crafted by a new author.

Striking a balance between writing and marketing your books is paramount, if you want your books in the hands of readers through online or in store purchases.

Starting off with friends, colleagues and family is necessary. Your supportive core, in your writing career, will always be vital for feedback on all your books.

Some of the ways to create awareness and promote your books
is by extending your readership.

How do we do this, let us count the ways.

• Promote your books in your local community, book stores, libraries and book clubs. Offer and accept speaking engagements at book club meetings, school talks and at your local library.
• Talk about your book covers and what they mean, the visual impact - colours, placement of images etc. This has value in eliciting interest.

Cover Design: WorkingType (www.workingtype.com.au)

“Befriend, online or in person local independent bookstores in your town or city, and through friends in other cities to get your book online and in stores, then encourage readers to purchase your books through these channels.”

— Mala Naidoo

• Hosting a book launch when your first book is out, attracts curiosity, interest and gets attention. An afternoon tea with light refreshments is a winner to draw a wider crowd. Friends and colleagues are excited for you and offer to assist on the day. As introverts, as most writers are, (we lock ourselves in solitude for days on end) it’s not easy to solicit assistance and market your books - but it’s an essential requirement. The after effects of a book launch are book leads - requests for more books and where they might be available.
• Befriend, online or in person local independent bookstores in your town or city, and through friends in other cities to get your book online and in stores, then encourage readers to purchase your books through these channels. This helps to get your print book into stores, maybe not on the same shelf as Stephen King or Lianne Moriarty, but it gets a space, a tangible space.
• Create a website to reach your readers through blog posts, and newsletters, invite readers in to take up your free offers, create fun giveaways for your subscribers. A simple fact file on a character your readers love is all you need to spur on their interest to read more of your books. It’s an ongoing, strategic process.
• Join online author associations to promote your books or at the very least to create awareness that you exist as a writer.
• Facebook ads are a great way to create awareness and invite the purchase of your book or sign ups to your newsletter. A permanent Facebook Ad for sign ups is necessary when you begin promoting your books, website, and blog.
• When you have a new book out, launch it through Facebook and AMS ads, send out friendly newsletter or messenger communication to your contacts telling them about your new book.
• Don’t overkill the advertising, do it tastefully to keep readers coming back for more.
• Online interactions with influencers of the craft, attending book fairs, writers’ festivals, listening to podcasts and attending webinars are great ways to connect with like-minded creatives, to extend the promotion of your books. Be selective in your choices because it’s easy to drown in a sea of algorithmic advice!

“Facebook ads are a great way to create awareness and invite the purchase of your book or sign ups to your newsletter. ”

— Mala Naidoo

 And

• Create awareness of all your books on Facebook (pin to top), Twitter,(pinned tweet) Instagram (create a cover story, add updated information related to your writing journey). Pinterest (pins that showcase your books with links) Google+, your website and blogposts.

At first I was awkward talking about my books. Fear held me back. Now I have a little story to tell:  One day a lovely hairdresser probed into my silent, private world, I managed to slip in, amidst the heat and whirring of hairdryers, a quick biographical sketch, whispering that I was a writer too. Curiosity grew in the hairdressing salon from that whispered revelation as ladies, and the odd gentleman wanted to know more about my books. Having your latest book at the ready is a loaded gun for promotion, as is having an author business card, especially at the places like the hairdresser!

Writing is a process, just as marketing and creating awareness of your latest publication is.  Both need equal attention. It’s a balance I continue to work on.

Happy reading, happy writing, happy creating!

www.malanaidoo.com

Marketing Ideas for Authors

From the ever-prolific and results-oriented Joanna Penn, an information-packed video on book marketing. Well worth 45 minutes of your time.

Killing Babies — Book Cover Design

Born and bred in the bush, nineteen-year-old Daryl Bishop's number came up in the tenth National Service Ballot in 1969, and he shipped out to Vietnam in 1971. Killing Babies is his unvarnished account of his training and war experiences. Fortunately, no babies were harmed in the making of his book, but the stigma and after-effects of serving in that unpopular war is honestly related. Published by Sid Harta, and written in an authentic, engaging and very Australian voice. Our cover features Darryl's own necklace of cartridges, jungle foliage and a helicopter used by both US and Australian forces. The title typeface is Eveleth.

“Once again thank you so much for all the help you gave me in getting my first book over the line to be published. BTW the young journo who interviewed me for the local paper was very impressed by your cover design. Am getting help from most unlikely places. A woman rang from North Qld to do a podcast with me on Bindi’s and Bulldust and today a woman from Canberra is spreading the word on some site to do with finding a good book to read, she liked it that much.”

— Darryl Bishop, author of "Killing Babies"

Superb Blurbs for All

Most independent authors dread writing blurbs, and devote as little time to it as possible. Yet they are a critical tool for attracting potential readers. Seasoned author and promotional expert Joanna Penn enumerates several solid points to consider when engaged in the dreaded work of blurb construction. While many of the points (introduce key characters, describe the setting, a hint of mystery, etc.) might seem obvious, many authors opt instead for a leaden synopsis that gives away every important plot point.

Book Launch in the Sunshine

Rosemary Holmes, author of Adaptation, an engaging multi-generational epic about life on the land in western Victoria, reports on a successful launch for her book:

It was a great day on Wednesday, the sun shone and morning tea was outside in the courtyard and Michael Ronaldson (former Federal minister) spoke beautifully.  After the launch there was a morning tea of  scones, tea/coffee, served outside on the lawn. The next book launch is to be the 29th November here in Ballarat, at the Midlands Golf Club and the literary person from the Ballarat Courier is to make a speech. There are about 30 people coming to this event. Collins Bookstore here in Ballarat will be taking responsibility for selling the books and they are to promote it in their windows and around the store. Hopefully the local paper will write something about it. 

I will be glad when the launches are over but it is all very exciting. My publisher has also suggested thatI submit the novel to the Foundation for Australian Literacy awards at James Cook University.