Our client is an authority on project management software. We needed to convey the practical nature of this particular book and make it extremely clear that it was based on the latest version of Microsoft Project. Fresh, bright colours were combined with images of contemporary architecture.
Author John Hickman has produced a video to accompany his book "Reluctant Hero". Well composed, with layering of audio effects and use of historical footage, this kind of promotional project is well worth considering. Video links are easily emailed and shared and give potential readers a quick and accessible summary.
John is also the author of "Tripping Over", discussed here.
Readers are still coming to terms with what they are losing in the move from paper based to electronic reading:
When I read a physical book, I remember the text and the
book—its shape, jacket, heft and typography. When I read an e-book, I
remember the text alone. The bookness of the book simply disappears, or
rather it never really existed.
Verlyn Klinkenborg, New York Times
Catherine A Wilson and Catherine T Wilson (head to their website for an explanation of that unlikely pairing of names) write entertaining and well researched historical sagas set in medieval times. They have built up a dedicated readership for their "Lions and Lillies" series, and are excellent at building up reader expectations and involvement. We wanted their covers to convey a cinematic sense of excitement and immediacy.
Dragonfall Press is bravely dipping a toe into the turbulent waters of modern publishing, showcasing fantasy and science fiction by Australian authors. We were commissioned to craft a logo suitable for use on book spines and readable at quite small sizes. With the famous Slovenian dragon bridge as source material, we melded a wing, a head and an elegant 'D' (Filosofia Grand by Zuzana Licko) to create a logo that will hopefully help give Dragonfall a distinctive brand.