Wayne Pappin has written a heartfelt tale about a small Australian town, focusing on two young men and their travails. He wanted an image of the bridge that features at the heart of the story, which we combined with the two swimmers. The title typeface is Northwell and the subtitle Charcuterie Flared.
Spotify Goes Big with Podcasts
Alongside the continuing rise of audiobooks, podcasts have also experienced dramatic growth in recent years. Some podcasts have achieved million plus audiences, which has drawn the attention of advertisers and now Spotify, the giant of music streaming. The podcast space has tended to have a scrappy, DIY feel, but that may start to recede into history. Authors interested in audio books might want to also consider the possibilities of podcasting — there have been several successful attempts to create serialised podcast dramas, an interesting echo of the long-vanished era of full cast radio dramas.
A Village in Crete — Cover Design
Kritsa is a small and very picturesque village just inland from the northern coast of Crete. Yvonne Payne has written dramatic historical fiction based on Greece’s fight for independence, and now a guide to Kritsa and the surrounding landscape. She wanted a cover in keeping with the earlier covers we designed for her, but showing the broader context of the town and also the smaller details of the streets. Typefaces used include Yana and Nexa.
POD Providers Head to Head Battle
Book discovery and author resources service Reedsy runs the big print on demand providers (IngramSpark. Bookbaby, KDP print, Blurb and D2D Print) head to head. They have many interesting points to make (read it all) but in the end boil it down to the following formulationL
Upload to Amazon KDP for listing on Amazon, and opt out of extended distribution. Then upload also to IngramSpark for all other platforms and bookstore discoverability and orders.
This essentially mirrors the advice given by several prominent independent authors. An additional point not covered in the article is that non-American authors printing with KDP have to consider the issue of printing offshore and huge postal costs. For Australian authors, using the IngramSpark platform with local printing can make a lot of sense, with volume discounts for print runs and refund of the title setup fee if more than 50 copies are ordered.
How to Work With Your Amazon Book Listing
Selling books on Amazon and other online platforms is disorienting to writers who grew up with actual bookstores and readers browsing shelves of books. Online booksales revolve around search, algorithms and keywording, an alien world for many. Yet it is a world of great potential for independent writers who take the time to understand it, and with a vastly greater potential reach, not to mention margins unimaginable to traditionally published authors, who have to wait while bookstores, distributors, publishers and agents subtract their considerable take. Jericho writers has some suggestions regarding both blurbs and keywording that are well worth watching.
“Picking the right metadata basically defines how your book will be shelved in Amazon’s system – and therefore which readers are most likely to encounter it.”
None of this guarantees online success of course — persistence, quality, a backlist and luck all play a significant part. But getting the basics right with your online publishing presence at least gives an author the opportunity to succeed, and often at minimal cost.
“That means you have to snag that reader fast. So what do you write? How do you structure your blurb? How do you format it? What 2 models have been endlessly tested and proven to work?”
Bookbub Goes After Audiobooks
Not content with dominating the world of ebook promotion, Bookbub is dipping its toes into the booming world of audiobooks by joining forces with Findaway Voices. They are up against ACX, Amazon’s successful audio production arm. Audiobooks are much more expensive to produce than ebooks, so there is a barrier to entry akin to the old traditional publishing world. Until someone trains an AI to narrate stories effectively, that is…
“The biggest name in eBook discovery is jumping in to audiobooks, creating new opportunities for authors who distribute their audiobooks wide.”
Great Little Bookstores in Victoria — No. 1 in a series
While the big bookselling chains may have gone the way of the dinosaurs (though department store book sections are expanding somewhat), the indie stores live on. However efficient an algorithm, it can never compete with the experience and warmth of a hand-curated bookstore. Victoria has quite a number of excellent little bookstores scattered across the state. As there is a particular kind of joy in finding a lovely bookstore, we thought we would run a series of posts, each highlighting an exceptional indie.
The first of these is our local. The Eltham Bookshop. Located at 970 Main Road, Eltham, it is a genuine book-cave, fitting an amazing amount of literary content into a relatively small space. Meera and Navin Govil run a active program of book launches, promotions and book-related events throughout the year, meaning the bookstore is very integrated into the local community. Meera has been trading for twenty years and has a loyal customer base. She supports local authors and small publishing houses. Definitely worth a trip — Eltham would be much diminished without it.
Next: Bookwolf in Maldon.
Amazon/KDP Not Posting Discounted Print Copies to Australia....
An interesting thread about Amazon’s refusal to send discounted author copies to Australia. Naturally this policy is driving local authors into the arms of IngramSpark, Blurb or Lulu. As we have posted before, there is still a strong argument to be made for uploading to both services.
What Every Author Seems to Hate — Writing Blurbs
Authors will happily spend months or even years writing their book, carrying out immense amounts of research, rewriting, proofreading and structuring. But when it comes to thinking about one or two hundred words on the back of their book, their collective minds go blank. A feeling of panic descends. The author knows instinctively that there is something different about a blurb. How can they possibly encapsulate their work in such a tiny container? The typical response is to write a synopsis, giving away practically every plot point in the book. The best blurbs are an artful compromise between disclosure and withholding, suggestion and explanation. The blurb is a key marketing tool, both in actual bookstores and online, and it merits quite a bit of time and thought. Here are three perspectives on writing a great blurb, packed with plenty of useful advice and practical suggestions.
Amazon and the Big Publishers
An interesting piece explaining how some of the world’s biggest publishers have learned to live with and profit from their Amazon presence. The ongoing decline in real world bookstores (especially in the US) has made that more of an existential necessity than an optional extra. Remember when the Internet was going to bring diversity and choice? It certainly hasn’t worked out that way in browsers, search, social, ecommerce or just about any other field. Without some kind of regulatory restriction, it seems the natural evolution of any online business sector is towards aggregation and domination by one player.
Rosa in Ldjahkion Book Launch
Janet Doyle’s fascinating book was launched at The Book Wolf, a charming bookshop in Maldon which also hosts discussion groups and music events. Guests enjoyed readings from the book, performed by John Curtis, Mike Smythe, and Janet herself. Musician John Curtis performed two pieces of music written especially to evoke the mystical town of Ldjakhion in which the novel is set. The audience asked many questions of Janet, and were particularly interested in aspects of the background research and the choice of names for the various characters. Signed copies of the book were sold on the night. We will post a sales link to the book shortly.
Bookbub is not for Babies
Many authors have never heard of Bookbub. The service is essentially a regular email offering selected discounted ebooks to a massive subscriber list. Most of the titles promoted therein are from major publishers, but a significant fraction are from independent authors and small publishers. Publishers and authors pay over $600 per title just to be considered for inclusion in their featured deals. They are extremely powerful in the world of ebook sales and massively profitable.
Peter Ralph has done a stellar job analysing the performance of bookbub and advising authors how to get one of the sought after featured deals. Other bloggers have useful posts about setting up effective ads for Bookbub, Others point out that while the sales spike created by bookbub is real and substantial, it can be rather short lived. This author suggests that the real benefit of being featured on bookbub is exposing the rest of your published work to a new audience.
In a world where bookstores, though gamely hanging on, represent a decreasing fraction of overall print sales (not to mention ebooks and audibooks), authors have to come to terms with the necessary techniques for online sales success, and letting the market know they even exist.
Going, Going, Google...
Many of Google’s web services are extremely successful and useful (gmail, search, keep, etc) but many are in decline or have been shuttered permanently. This website keeps track of the current status and outlook for all of the major google services, including those who have long ago ascended to digital heaven.
Editing and Proofreading Services
Dianne Wadsworth runs a proofreading service for a variety of clients. We have referred authors onto her, and received very good feedback. Visit her recently revamped site to obtain a quote for your writing project. Needless to say, proofreading is a crucial stage in preparing your book for print.
Dear Diary — Book Cover
Victoria Argyropoulos composed a book of poetry (Dear Diary) exploring the nuances of a relationship. She wanted a fairly stark cover with a subtle texture. The book was interspersed with her own photographs and many solid panels. She was very pleased with the print job:
“Yesterday I received the proof of my novel and it looks incredible. I was honestly left speechless.”
We highly recommend the print management services of Tenderprint Australia. More news later re. the availability of this interesting volume.
My Designer Profile on Reedsy
Have registered with Reedsy, a service designed to ”connect and collaborate with a worldwide network of authors. “ Reedsy allows designers to apply to become service providers. As all the designers and other service providers have been carefully vetted, the theory is that users will receive professional quality assistance with their book, in contrast to mediocre crowdsourced design interfaces such as Fiver.
Inside Kindle — Analysing Sales and Market Data
An interesting webinar staged by Reedsy on the dynamics/underlying principles of the Kindle webstore. With an astonishing 70,000 titles published per month (!) independent authors really need to understand the platforms to which they are uploading their titles. While it may be dispiriting to see one’s book chunked into tiny little categories and subject to algorithmic vagaries, there is also power in exploiting this really quite remarkable flood of sales data.
“With 70,000+ books being published each month, you need tools and strategies to help you and your book stand out from the crowd. Knowing your market is the essential first step.”
Book Launch Timetable and Promotional Tips from a Pro
For a glimpse of what a book promotion might look like when integrated with email and social media, this post is worth perusing. While it would probably seem somewhat exhausting to many authors, it does emphasise just how much work is involved in making a book visible to an audience, and encouraging readers to actually purchase it.
“I release six books a year through a traditional publisher — three new hardcover/ebook launches and three paperbacks launches — and that frequency means I need an easily replicable marketing plan. After years of testing various marketing strategies, I’ve developed a book launch checklist with tried-and-true tactics that best build buzz and sales.”
News About Regatta — Local History Book
Peter Stokes has researched and written a very entertaining account of early colonial life on and around the Gippsland Lakes. He brings to life many interesting personalities and the yachting regattas held during the 19th century. The regattas were a major focus of social life in the region for many years, reflecting the importance of fishing and shipping before railways and cars came along. We received the following update from Peter recently:
“REGATTA has been quite well received in the small market of East Gippsland. I have sold/distributed quite a number of the 100 I had printed, and have only a few left; although there are quite a few on shelves around the place. Had great feedback regarding how well it looks as a book (thanks) and the stories. I will need to print some more.”
Regatta is available here.
Creating Your Own Audiobook — Points to Consider
With the rise and rise of Audiobooks, some authors may be considering an audio version of their work. Whether they narrate it themselves (possible, but not always a good idea), or engage an actor at eye watering per-hour prices, there are many aspects to consider, most of which are covered in this excellent interview. Audiobooks are a powerful format with fairly high barriers to entry, platform independent, perfect for time poor people or those on the move, and only set to further expand. In my long experience as an audiobook consumer, the quality of the narrator is absolutely crucial — a good voice can make even indifferent prose sound oddly compelling. Some listeners will follow the narrator to different books just to hear his or her voice, which means some narrators are in massive demand.